There are two basic logo versions: a positive and a negative.

The positive version is white with a black outline and is used on light back grounds and pictures.

The negative logo is white and used for dark backgrounds and pictures.

Make sure the logo is always presented well defined and distinct.

Please note that the polar bear should always face/look to the left and never to the right.

The logo should preferably be used in white in order to create the highest visibility. 

The polar bear must never be black but can be toned into a select array of our brand colors for aesthetic use. 

The logo background can change into another colour for campaign purpose for example Pride, Halloween or as part of intro to a movie. See more under Creative use of our logo. 

Here is an example of don'ts: 

When using the Nordisk Film logo please make sure there is sufficient clear space around it (exclusion zone).

The polar bear icon may only be used without name tag by Film Distribution, Film Production and Cinemas.

The polar bear icon (without name tag) may be used under the following circumstances:

• For challenges in terms of visibility. For example on SoMe channels, movie posters and in film captions where the name feature can be blurred.
   
• By remote distance on buildings and signs where the name feature become too small or because of aesthetic reasons. For examples on Cinemas and HQ locations. Please note: when using the icon alone on buildings it is preferable that the eye can “imagine” the full circle.
   
• Of aesthetic and graphic reasons where the polar bear icon has a decorative purpose. For example on brochures, packaging and merchandise.

Since Nordisk Film’s foundation in 1906 the polar bear - standing majestically on top of a globe - has been an integrated part of our logo and identity. The polar bear represents that Nordisk Film has an international outlook rooted in the Nordic culture, and it draws back all the way to our founder Ole Olsen.

The basic expression of our logo has not changed over time, but visually the logo has followed the trends of time.