While the core expression of our logo has remained consistent over time, its visual design has evolved with changing trends. Here, we outline how to use our logo.
Logo variants
There are two basic logo versions: a positive and a negative.
The positive version is white with a black outline and is used on light back grounds and pictures. The negative logo is white and used for dark backgrounds and pictures.
The logo should preferably be used in white to ensure maximum visibility. It must not appear in full black only with black outline. It should always face/look to the left and never to the right.
On campaigns for movies & series the logo colour may be adapted to match the visual style and colour tone of the artwork.
Use of only icon
The polar bear icon (without name tag) may be used under the following circumstances:
- For challenges in terms of visibility. For example on SoMe channels, movie posters and in film captions where the name feature can be blurred.
- By remote distance on buildings and signs where the name feature become too small or because of aesthetic reasons. For examples on Cinemas and HQ locations. Please note: when using the icon alone on buildings it is preferable that the eye can “imagine” the full circle.
- Of aesthetic and graphic reasons where the polar bear icon has a decorative purpose. For example on brochures, packaging and merchandise.
On SoMe platforms the logo colour may be rendered in a selected range of approved brand colours but must be approved by corporate communications.
Download logo
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How we DONT use our logo
Exclusion zones
When using the Nordisk Film logo please make sure there is sufficient clear space around it (exclusion zone).
History of our logo
Since Nordisk Film’s foundation in 1906 the polar bear - standing majestically on top of a globe - has been an integrated part of our logo and identity. The polar bear represents that Nordisk Film has an international outlook rooted in the Nordic culture, and it draws back all the way to our founder Ole Olsen.
The basic expression of our logo has not changed over time, but visually the logo has followed the trends of time.
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