We always strive to protect our iconic polar bear while allowing thoughtful, thematic adaptations for relevant events and contexts.
Our beloved polar bear
The polar bear is an icon and a landmark for Nordisk Film’s heritage. It is one of the most recognized and trustworthy brand icons in Denmark, and it is associated with a high level of movie quality.
To ensure a continued strengthening of our icon we have created a set of policies, thatenrich, protect and inspire the use of our icon in all form of communication.
Motion picture / animation "NO GO"
The icon must not be digitally animated so that the polar bear is modified or comes alive. Please see the following examples of how not to manipulate or alter the icon:
Motion picture activities "YES OK"
The icon may be adapted digitally, as long as the shape itself is preserved.
Background and colour may be altered and effects and themes can be added to the icon, as long as the polar bear does not come to life and become lively. Motion picture adaption and must be made with quality and approved by before use.
For inspiration please see examples of other brands making their icon come to life and adjusting it to the universe of the movie.
Other activities "NO GO"
Our icon must not take on a new shape or otherwise acquire new characteristics or appearances such as glasses and clothes.
Other activities "YES OK"
A polar bear may be used for campaign purposes to create awareness around a special activity. The polar bear used for a special event, merchandise or campaign purpose must not be an adaption of our icon, thus there must be no similarity to the icon. It can be adapted in such manner that it has another texture, shape or “age”.
Another way of using the polar bear in a campaign could be to alter the background of the icon. Please see the following examples of how to use the polar bear in a campaign:
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