We always strive to protect our iconic polar bear while allowing thoughtful, thematic adaptations for relevant events and contexts.
Our beloved polar bear
The polar bear is an icon and a landmark for Nordisk Film’s heritage. It is one of the most recognized and trustworthy brand icons in Denmark, and it is associated with a high level of quality.
To ensure a continued strengthening of our icon we have created a set of policies, thatenrich, protect and inspire the use of our icon in all form of communication.
Motion picture / animation "NO GO"
The icon must not be digitally animated so that the polar bear is modified or comes alive. Please see the following examples of how not to manipulate or alter the icon:
Motion picture activities "YES OK"
The icon may be adapted digitally, as long as the shape itself is preserved.
Background and colour may be altered and effects and themes can be added to the icon, as long as the polar bear does not come to life and become lively. Motion picture adaption and must be made with quality and approved by before use.
For inspiration please see examples of other brands making their icon come to life and adjusting it to the universe of the movie.
Other activities "NO GO"
Our icon must not take on a new shape or otherwise acquire new characteristics or appearances such as glasses and clothes.
Other activities "YES OK"
The polar bear may be used in campaigns or special activities to create awareness and engagement — for example in children’s activities, special events, or creative campaign universes.
In these cases, the polar bear should not be used as a direct adaptation of the Nordisk Film icon and must therefore not resemble the original icon too closely. Instead, it should be developed as a more freely interpreted polar bear character with its own expression, where elements such as texture, shape, style, personality, or “age” can be changed.
If you are planning to use the polar bear in a creative setting, activation, or event context, please contact Vibeke Nylykke to ensure alignment with the Nordisk Film brand guidelines.
Another way of using the polar bear in campaigns is by altering the background of the icon while keeping the icon itself intact. Please see the following examples of how to use the polar bear in campaigns:
