Words are how we express our values and mission making typography a core
part of our identity. This section details how to style text.

Brand typeface

Our brand typeface is Italian Plate No2 Expanded.

We mostly use the regular weight but can also use bold for emphasis where appropriate.

Text colour

In top level communications we use white text paired with a white logo. Use only white text on top of images.

Picture from GIRL WITH THE NEEDLE with white text and logo


To improve contrast of images and text use a 20% black fill to overlay under or over images.

Type styling

While type size can change, we always use the following styling parameters.

Please note: The technical information including on this page is intended for design professionals.