The new pact includes SNAKE KILLER, Amazon MGM Studios’ first Danish Original, which is having its international premiere in competition at Canneseries this week, TV2 Norway’s SOGN MURDERS, based on the best-selling books by Jørgen Jæger, and a third show in early stage.
Nordisk Film Production CEO Katrine Vogelsang and Muselaers said: "having a partner invest in three series at once is incredibly valuable, especially in today's market, and Reinvent Yellow's confidence reflects the quality of our newly built TV series slate. We're in this to create long-running entertainment with all three crime series, and with Reinvent Yellow on board, we're convinced the international market will feel the same way.”
Reinvent Yellow, a leading Nordic sales, financing and production outfit, will oversee global distribution outside the Nordics for SNAKE KILLER and outside the Nordics and German-speaking Europe for SOGN MURDERS.
Rikke Ennis, deputy CEO at Reinvent Yellow said: “Reinvent Yellow has a very ambitious growth strategy and we are planning to invest in numerous Nordic and English-speaking series and feature films over the next years. This acquisition underlines that strategy. We believe in strong and fruitful partnerships where we can grow together and we are very proud to be representing these high-quality series produced by Nordisk Film.”
Helene Aurø, CSO at Reinvent Yellow added: “SNAKE KILLER and SOGN MURDERS are a perfect fit for Reinvent Yellow, particularly from an international sales perspective. It’s the strength of the storytelling, the distinct tone, and their international appeal that make them so well-suited to our catalogue. Both series embody the kind of bold, engaging content that travels well and resonates with audiences worldwide.”
A stable international partner
On Nordisk Film Production’s overall strategy, Muselaers said the outfit plans to release from 2027 onwards, six to seven series a year across Denmark, Norway and Sweden, “with a focus on relevant, long-running entertainment that leaves an ‘afterglow’, a smart mix of genres for various formats and platforms.”
Nordisk Film Production also looks favourably at Denmark’s new 25% tax rebates on local spend, to renew its international co-production strategy via minority co-pro bets. “Co-productions go both ways for us. We want to drive the local market and aim to be a stable international partner,” noted Muselaers, citing Nordisk Films’ Short Cut 360 LED virtual stage and post-production facilities at the studios in Valby, as unique add-ons to attract international partners.
For more on the deal, head on over to Variety.