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After 10 years as part of Nordisk Film, GoGift will engage in a strategic partnership with Waterland Private Equity. The Danish company, present in more than 70 countries, is ready to gear up its international ambition to become a global market leader.

11.02.2025

GoGift is ready to gear up its ambitions

While GoGift today is the Nordic market leader in innovate gifting and corporate incentive solutions, the company is aiming at becoming an established market leader across the globe.

GoGift will engage in a new strategic partnership with Waterland Private Equity, meaning the company will change hands from Nordisk Film under Egmont, one of Scandinavia’s leading media groups.

"We look back with pride and joy at the past decade, during which we have undergone incredible development to become the company we are today. We have managed to develop a unique tech platform, and with The Global Gift Card, we now have customers in 70 countries around the world. Therefore, it is with great gratitude that we say farewell to Nordisk Film and Egmont. Now, we are looking forward to an exciting new chapter for our company. Waterland is an ideal partner for GoGift, as they have appreciation for our DNA and vision, and have a deep professional understanding of our strategy and ambitions. They will be an important strategic support for us in our continued journey to realize our full potential and become a global market leader," says Henrik Ravn, founder and CEO of GoGift.

Growth journey

As part of Nordisk Film since 2014, GoGift has grown into a company of 120 full time employees servicing more than 15,000 B2B clients. The media group is looking forward to following the company’s further development in the future.

“We have been very satisfied with our ownership of GoGift, which over the past ten years has developed into a Nordic market leader with a scalable technology platform and products that can compete globally. We are confident that Waterland will be a great partner for GoGift moving forward, with the resources and ambitions to support GoGift in its global journey. In addition, this gives us the opportunity to focus even more on Nordisk Film’s core strategy and further growth opportunities within computer games, films and series, as well as our cinemas,” says Allan Mathson Hansen, CEO of Nordisk Film.
 

The partnership

With the partnership, Waterland will support GoGift with international acquisitive growth and continued organic rollout of The Global Gift Card and The GoGift Engine to strengthen its current presence in the global markets.

The agreement marks Waterland’s fourth investment in the corporate incentives industry, previously having partnered with Didix/Tastecard, Exercite and FiscFree.

“We are thrilled to welcome GoGift to the Waterland portfolio. A founder-led company with a strong brand and a proven track record of innovative and high-quality solutions for its clients. At Waterland, we partner with strong value-focused companies, and GoGift is a great fit for us. While GoGift already has a solid international presence, we are confident that there is further potential for GoGift to be established as an international market leader. We are excited to support the management in reaching its goal,” says Nicklas Guldberg, Principal at Waterland Private Equity, Denmark.

The management will remain under founder Henrik Ravn in Copenhagen, Denmark.
 

About GoGift

Founded in 2003, GoGift is a global corporate gifting company, specialising ininnovative and customisable global gifting, reward and incentive solutions. Headquartered in Copenhagen, Denmark, GoGift has more than 15.000 clients worldwide, being present in 70 countries.

For mere information go to GoGift's website

About Nordisk Film

Nordisk Film is the leading entertainment company in the Nordics and one of the oldest film companies in the world. Founded in 1906, Nordisk Film today engages in entertainment and experiences across platforms; from award-winning films and series to operating the Nordisk Film cinemas and is behind global computer games companies and PlayStation in the Nordic region and Baltics. Nordisk Film has been part of the leading Nordic media group Egmont since 1992.

For more information go to Who we are. 

About Waterland Private Equity

Waterland is an independent European private equity firm dedicated to helping entrepreneurs achieve their growth ambitions. Managing over €14 billion in investor commitments, Waterland operates across 13 obices in 11 countries with a team of over 200 professionals. Founded in 1999, Waterland is an authorized alternative investment fund manager catering exclusively to professional investors, under the supervision of the Dutch Authority for Financial Markets (AFM). Waterland Private Equity Investments B.V. is listed in the AFM’s obicial fund manager registry.

For more information go to Waterland's website. 

Press inquiries

Andrea Philipsen
Media Contact, Waterland Denmark 
ap@ulvemanborsting.com 
+45 42758866