Our colour palette contains seven fixed colour pairs, each with a light and dark toned colour designed to be used interchangeably. The pairs are made to ensure legibility and to create a design system that is easy to work with. The colours should be used in the pairs shown here. Introduction of new colour pairs is only allowed for Egmont’s Creative Design Manager or approved by Egmont Communication.

Primary colour pairs

Predominantly we use our five primary colour pairs for Egmonts 
day to day expression and for branded materials.

Secondary colour pairs

Besides our core palette, we have two additional colour pairs we 
use less often. These are more expressive and capture the modern 
spirit of Egmont, making them perfect for brand activations and 
campaigns.

Using colours

Using tints

Colour values